The excitement for the start of the University of Tennessee football season has been building for weeks.

With the Butch Jones era beginning Saturday and the unveiling of new uniforms drawing a lot of interest, East Tennessee appears to be in a football frenzy. Even I plan to attend my first Volunteer football game in a decade.

So how do you take that enthusiasm and market it to the masses?

You go big.

Read more from our news partners at the Knoxville News Sentinel.