Tennessee launches 'flex ticket' pricing model for 2013 season - WRCBtv.com | Chattanooga News, Weather & Sports

The University of Tennessee Athletics Department said today in a news release:

"As part of an ongoing effort to improve ticket sales and attendance, the University of Tennessee Athletics Department will engage with Qcue to make individual game tickets in the south upper deck more accessible using a flex pricing approach. Qcue's technology considers all available data to price tickets more accurately. The system applies advanced analysis to adjust prices based on sales and other measures of shifting demand. The result is market-driven pricing that better reflects the true value of in-venue seating.

"This is really a test program for us targeting upper deck seats in the south end zone," said Chris Fuller, UT's senior associate athletics director for development and external operations. "Through our partnership with Qcue, we have evaluated data regarding the market value for our individual game tickets, and the flex ticket pricing model allows the cost of the ticket to be adjusted based on demand."

Flex pricing will apply to about 6,700 seats in the south upper deck only.

One of the goals of flex pricing is to provide more affordable tickets for our fans. For the first three games of the season, prices will start at $20 in parts of the south upper deck. The initial price for the remaining four games will be set at the face value price (Georgia $80, South Carolina $80, Auburn $70, Vanderbilt $55) but may be adjusted as the season progresses."

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