(NBC) - As someone who's a bit obsessed with beer and probably spends too much money on the stuff, the weeks surrounding the Fourth of July represent a sweet slice of affirmation, because it's a time when America's shopping bill looks like mine.
That means more than baby formula, more than hot dogs, more than those delicious little brownie bites that the kids eat up before you get one, America is busy buying beer for the Fourth of July – it's America's top beer selling holiday.
The Beer Institute also released an updated ranking of which states purchase the most and the least beer. The top five beer buying looks like this:
1. North Dakota 2. New Hampshire 3. Montana 4. South Dakota 5. Wisconsin
All I can say is you were robbed No. 6 Nevada – keep trying. If everyone in your state drinks just a half of a beer more each year, you'll knock those cheeseheads off the charts!
The list of the bottom five states – the ones that drink the least amount of beer per capita – make it seem unlikely that people will be doing keg stands in and around the Big Apple as the fireworks fly:
47. Maryland 48. New York 49. New Jersey 50. Connecticut 51. Utah
I guess the East Coasters on the list are busy sipping on fruit-laden Pimm's Cups or fancy Carrot Coladas instead of good old-fashioned American beer.
The least surprising outcome of the data collection is the state that's on the bottom of the list (there's 51 because Washington D.C. was counted as its own state). Utah's cultural climate and convoluted beer selling laws help keep demand suppressed in The Beehive State, even if it's home to Uinta, one of the best up-and-coming breweries in America.
Overall, beer sales are on the rise across the nation, having grown 1.5 percent in 2012. While this seems minuscule, it's a fair sight better than the dip in sales the industry suffered through in 2011, a year that saw a decline of 1.3 percent, driven by drooping sales of industrial light lagers like Budweiser and Coors.
But it's not all doom and gloom for American brewers. While the big boys have been struggling in the past couple of years, America's scrappy independent craft brewers are doing a bang-up business.
According to the Brewers Association, craft beer sales were up 11.2 percent by volume in 2011, and an even more impressive 15 percent by volume in 2012, and now account for 10.2 percent of overall beer sales revenue in America.
Whether you choose to celebrate the Fourth with a craft beer or the cheapest beer you can stomach, know that you're enjoying America's most important foodstuff of the moment.
Wednesday, April 16 2014 11:40 PM EDT2014-04-17 03:40:13 GMT
In November 1978, the world watched in horror members of a cult called "The People's Temple", committed mass suicide at Jonestown, Guyana. A woman who escaped death, only because she was away from Jonestown on that fateful day, spoke at UTC and the Chattanooga Public Library, Wednesday night.More
In November 1978, the world watched in horror members of a cult called "The People's Temple", committed mass suicide at Jonestown, Guyana. A woman who escaped death, only because she was away from Jonestown on that fateful day, spoke at UTC and the Chattanooga Public Library, Wednesday night. More