More Americans dropping cable and satellite for "over the air" t - WRCBtv.com | Chattanooga News, Weather & Sports

More Americans dropping cable and satellite for "over the air" tv

Posted: Updated:

CHATTANOOGA (WRCB) - More people are watching "free tv" over the air than they were last year as more Americans cut the cord to cable and satellite companies. Many consumers are discovering more than the double the available channels than the analog days of "snowy" video. 

New research from GfK Media & Entertainment shows that the estimated number of Americans now relying exclusively on over-the-air (OTA) television broadcasting has now grown from 14% in 2010 to 19.3% in the current survey. That is a 38% increase in four years. The recently completed survey also found that the demographics of broadcast-only households continue to skew toward younger adults, minorities and lower-income families.

The survey doesn't account for over-the-top services, like Netflix and Hulu Plus, which cost about $8 per month per service, in addition to the cost of a set-top box like a Roku or Apple TV.

"Over-the-air households continue to grow, making up an increasingly sizeable portion of television viewers," says David Tice, Senior Vice President, GfK Media & Entertainment.

The survey found that minorities currently make up 41% of all broadcast-only homes, up from 38% in 2010. In the most recent study, 23% of Asian (down from 30% in 2010), 22% of African-American (up from 12% in 2010) and 25% of Latino households (up from 23% in 2010) rely on free tv with an antenna. 

Homes headed by younger adults are also more likely to access TV programming through broadcast signals. Twenty-eight percent of homes with a head of household age 18-34 (up from 18% in 2010) are broadcast only, compared with 19% of homes in which the head of household is 35-49, or 17% of homes in which the head of household is 50 years of age or older. Two out of ten (21%) younger over-the-air households have never purchased a pay TV service according to the current survey.

Lower-income households also trend towards broadcast-only television, with 30% of homes having an annual income under $30,000 receiving TV signals solely over-the-air (up from 22% in 2010). In comparison, 11% of homes with incomes $75,000 or greater currently rely exclusively on broadcast signals, a proportion that has changed little since 2010.

The Chattanooga television market offers more than 25 digital channels free with an antenna.  WRCB programs two channels over the air. Channel 3.1 offers NBC as well as local newscasts and programming. Channel 3.2 is an Antenna TV affiliate broadcasting hit television shows from the 1970s and 1980s.

 

  • NewsMore>>

  • Channel 3 AM Forecast

    Channel 3 AM Forecast

    Sunny and warm.  Heavy pollen.More
    Sunny and warm.  Heavy pollen.
    More
  • A cool start to easter, but warm and sunny this afternoon

    A cool start to easter, but warm and sunny this afternoon

    Sunday, April 20 2014 7:08 AM EDT2014-04-20 11:08:38 GMT
    (WRCB) - Good Sunday. Your Easter morning has turned out to be just a bit cool with lows this morning ranging from the upper 30s in the mountains to the mid 40s in the valley.This afternoon, we will warm up quite a bit as highs climb to the mid to upper 70s. The low pressure that brought the clouds and light showers yesterday continues to pull away leaving in it's wake nothing but sunshine.The sunny skies continue Monday as we warm up to about 78. The average high is 73.More
    (WRCB) - Good Sunday. Your Easter morning has turned out to be just a bit cool with lows this morning ranging from the upper 30s in the mountains to the mid 40s in the valley.This afternoon, we will warm up quite a bit as highs climb to the mid to upper 70s. The low pressure that brought the clouds and light showers yesterday continues to pull away leaving in it's wake nothing but sunshine.The sunny skies continue Monday as we warm up to about 78. The average high is 73.
    More
  • Kidnapped boy sings gospel song to save his life

    Kidnapped boy sings gospel song to save his life

    Saturday, April 19 2014 5:01 PM EDT2014-04-19 21:01:56 GMT
    A young boy's love of gospel music may have saved his life. Earlier this month, police say a man kidnapped then nine-year-old Willie Myrick from his southwest Atlanta driveway.More
    A young boy's love of gospel music may have saved his life. Earlier this month, police say a man kidnapped then nine-year-old Willie Myrick from his southwest Atlanta driveway. More
Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.