Bonnaroo brings $51.1 million to local, state economy - WRCBtv.com | Chattanooga News, Weather & Sports

Bonnaroo brings $51.1 million to local, state economy

Posted: Updated:

MANCHESTER, TN (WRCB) - The multi-day music and arts festival Bonnaroo has released the results of a recently completed economic impact study that shows $51.1 million dollars of economic impact to the surrounding area.

The visitors and the festival itself put more than $50 million into the local Manchester and Tennessee economies last year.

The study, performed by Greyhill Advisors, reports the festival generated $36 million in direct expenditures and an additional $15 million in indirect and induced economic activity. The estimated economic impact on Coffee County, which becomes the 7th largest city in the state during the festival, was more than $37 million in 2012.

Bonnaroo organizers and attendees contributed more than $580,000 to Coffee County tax coffers in 2012. Of this total, nearly $314,000 was generated by taxes on sales, motor fuel and hotel occupancy.

The festival also generated $2.9 million in taxes that benefited Tennessee. More than $2 million of the total was generated by sales tax on Bonnaroo tickets. An additional $900,000 was generated by the activity of Bonnaroo attendees during their time in Coffee County and their travels to and from the festival.

The festival has a well-earned reputation as a youth-oriented event, members of the largest demographic segment are well beyond their college years: 40% are between the ages of 25-34 with 31 percent between 21 and 24. An additional 8 percent are over the age of 35, and nearly one in four attendees earns in excess of $75K per year.

Bonnaroo attracts attendees from 50 states and international visitors. Approximately 25% of attendees are from Tennessee, New York and Florida closely followed by Georgia, Illinois, Ohio, Pennsylvania and Virginia. Canada is the largest origin of international visitors, but attendees also come from Asia, South America, Europe and Australia.

  • NewsMore>>

  • Taco Bell tests the upscale waters with new venture

    Taco Bell tests the upscale waters with new venture

    Thursday, April 24 2014 11:18 AM EDT2014-04-24 15:18:17 GMT
    Called U.S. Taco Co and Urban Taproom, the menu will feature 10 premium tacos, craft beer, milkshakes and thick-cut french fries.More
    Called U.S. Taco Co and Urban Taproom, the menu will feature 10 premium tacos, craft beer, milkshakes and thick-cut french fries.More
  • Dalton and Georgia both see drop in unemployment

    Dalton and Georgia both see drop in unemployment

    Thursday, April 24 2014 9:24 AM EDT2014-04-24 13:24:11 GMT
    The unemployment rates declined, according to a GDOL news release, because new jobs were created and fewer businesses laid off workers in the region.More
    The unemployment rates declined, according to a GDOL news release, because new jobs were created and fewer businesses laid off workers in the region.More
  • Kansas Slay Suspect Jeffrey Chapman Wanted to Erase 'Murder' Ink

    Kansas Slay Suspect Jeffrey Chapman Wanted to Erase 'Murder' Ink

    Thursday, April 24 2014 9:02 AM EDT2014-04-24 13:02:24 GMT
    A Kansas slaying suspect wanted to save his neck by getting the tattoo he splashed across it — the word "murder" spelled backward — inked over in jail.But county officials balked at Jeffrey Chapman's request for a personal needling session in lockup. The dispute was laid out in court papers filed in Barton County this month. It turns out that all it took to resolve it was a piece of clothing."The parties reached an agreement that the defendant would wear a turtleneck," Lisa Taylor, spokes...More
    A Kansas slaying suspect wanted to save his neck by getting the tattoo he splashed across it — the word "murder" spelled backward — inked over in jail.But county officials balked at Jeffrey Chapman's request for a personal needling session in lockup. The dispute was laid out in court papers filed in Barton County this month. It turns out that all it took to resolve it was a piece of clothing."The parties reached an agreement that the defendant would wear a turtleneck," Lisa Taylor, spokes...More
Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.