STUDY: Ocoee whitewater pumps $43.8 million into local economy - WRCBtv.com | Chattanooga News, Weather & Sports

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STUDY: Ocoee whitewater pumps $43.8 million into local economy

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Rafters paddle through the whitewater on the Ocoee River. Times Free Press photo Rafters paddle through the whitewater on the Ocoee River. Times Free Press photo
CHATTANOOGA, TN (Times Free Press) -

Visitors who took whitewater rafting excursions on the Ocoee River last year pumped $43.8 million into the economies of the 30 counties that surround the river, according to an economic impact study released today.

The Ocoee River, site of the 1996 Olympics rafting competition, was the most visited whitewater river in the United States in 2012.

"This study shows that tourism and visitor spending at the Ocoee River is fueling small businesses, creating jobs, worker paychecks and taxes in rural Tennessee," said Steve Morse, an economist and associate professor at the University of Tennessee in Knoxville who conducted the study.

The study found that Ocoee whitewater rafting supported 622 jobs, helped generate $14.12 million in worker paychecks and contributed $3.57 million in tax revenues for the river's tri-state area last year.

Read more from our news partners at the Chattanooga Times Free Press.



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