Coke to reduce ads aimed at kids, pledges money for health - WRCBtv.com | Chattanooga News, Weather & Sports

Coke to reduce ads aimed at kids, pledges money for health initiatives

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CHATTANOOGA -

(WRCB) -- Global beverage maker Coca-Cola is coming under increasing fire for the marketing associated with its products that critics say help fuel obesity, especially in children.

The Atlanta-based company has also promised to sponsor physical activity programs, add calorie counts to the front of packaging and increase commitment to not market drinks to children under 12 years of age.

Coca-Cola operates in more than 200 counties and territories around the world, and is considered to be the largest beverage company in the world.

This comes as Coca-Cola's largest competitor, Pepsi, finds itself in a similar situation, under scrutiny in an increasing number of counties for the same issues of obesity.

Coca-Cola has diversified its product line, adding fruit juices, sports drinks and bottled water to their roster. About one-third of Coca-Cola's sales come from low/zero calorie beverages; but many of these are widely sold outside the United States.

READ MORE | Coca-Cola pledges money for GA health programs

Wednesday, The Coca-Cola Foundation announced the pledge of $3.8 million to support statewide initiatives In Georgia aimed at boosting fitness and health.

About one-third of Coca-Cola's sales come from low/zero calorie beverages; but many of these are widely sold outside the United States.

But other countries in the European Union and elsewhere have joined the fray, with France adding a soda tax and Hungary levying additional fees on calorie-laden foods and beverages.


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