Coca-Cola to address obesity for first time in ads
By CANDICE CHOI AP Food Industry Writer
NEW YORK (AP) - Coca-Cola became 1 of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.
The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.
The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind - not just soda.
Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.
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Monday, August 21 2017 7:42 AM EDT2017-08-21 11:42:06 GMT
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