Chattem buys Rolaids - WRCBtv.com | Chattanooga News, Weather & Sports

Chattem buys Rolaids

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CHATTANOOGA, TN (WRCB) -- Sanofi, the parent company of Chattanooga-based Chattem, Inc., announced the acquisition of Rolaids.

Zan Guerry, CEO of Chattem, said in a news release "The addition of Rolaids represents a rare opportunity to obtain an iconic brand that we believe will respond positively to our proven approach of growing brands through innovation and advertising."

Rolaids is an over-the-counter antacid that helps relieve heartburn and acid indigestion. First introduced in 1954. Rolaids has become a top selling gastro‐intestinal category brand.

Chattem plans a re-launch of the product and expects the new product to be available at retailers within a year.

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