GA's 'brand' in need of makeover? - WRCBtv.com | Chattanooga News, Weather & Sports

GA's 'brand' in need of makeover?

ATLANTA (AP) - Georgia political and business leaders say the state's brand has been gathering dust, and they say a makeover is needed to improve the region's image in order to attract innovative businesses and tourists.

Chris Cummiskey, the head of Georgia's economic development arm, says the state does not have a great brand. He added that the state's image hurts its efforts to attract high-paying research jobs from Silicon Valley or the Research Triangle.

The Atlanta Journal-Constitution reports (http://bit.ly/V2UB9x) that Georgia's marketing budget lags behind those of many other states. Figures from the U.S. Travel Association show the state spent about $2.5 million in fiscal 2011-2012 to promote tourism, among the lowest amounts in the region. Georgia's spending on marketing the state also ranks among the lowest in the region in per-capita spending.

 

Information from: The Atlanta Journal-Constitution, http://www.ajc.com

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.