Photo by Allison Love / Chattanooga Times Free Press
CHATTANOOGA, TN. (Times Free Press) -- Prompted by the results of the yearlong cultural planning initiative Imagine Chattanooga 20/20 and a changing world, Allied Arts of Greater Chattanooga is changing its name and its mission, according to Executive Director Dan Bowers.
The arts advocacy agency, which was formed in 1969 primarily to raise and distribute money to a core group of arts agencies, now will be called ArtsBuild, a name that better reflects its purpose, according to board Chairman James D. Kennedy III. The new mission is to continue to raise money, but to distribute it to a broader base and to serve as an advocate for all arts in the community.
"We realize the [old] mission as it relates to the study was different," Kennedy said. "As it relates to the community, nothing is the same as it was in 1969. This new name reflects what we should be doing and what we are already doing."