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Belk is the nation’s largest privately owned mainline department store company
(PRWEB) October 08, 2012
Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports that Deloitte Digital has been selected as Belk’s tablet agency of record for its upcoming tablet effort in support of the company-wide Omni-channel Retail initiative.
Big4.com reports tablets offer a uniquely visual and personal experience from other platforms and use is growing rapidly—more than 55 million Americans already own a tablet device. In Adobe’s recent study on retail website visitors in 2011, it found that tablet visitors spent 54 percent more per purchase than smartphone visitors and 21 percent more than traditional visitors.
Kasey Lobaugh, principal, Deloitte Consulting LLP and Omni-channel Retail Leader, Deloitte Digital comments:
“Tablets are obviously an important piece of the omni-channel retail model, but just building a tablet-specific experience may not be enough to increase brand value, earn customers’ trust and drive sales,” he said. “Users expect—and reward—tablet experiences grounded in simplicity, usefulness and eye-catching aesthetics.”
Big4.com is the accounting, tax, consulting and IT professions’ premier resource, and has been exclusively focused on Big Four firm professionals and alumni for 10 years, providing high quality content, connectivity and commerce. The Big Four Job Board offers fresh job opportunities – clients include the world’s leading companies. Big Four News covers key news, developments, events, survey results, press releases and appointments. The Big Four Blog provides opinion and insight on recent and key developments, news, happenings, management changes, regulations, acquisitions and capital market activities. Big4 Video is a professionally produced news covering key global developments in this space.
Big4.com has a strong presence on key social media platforms:
Youtube: Big4Video is a professionally produced weekly news magazine.
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LinkedIn: The Big Four Alumni and Professionals group is the largest corporate and alumni group with 100,000+ members.
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Xing: The Big Four Alumni and Professionals group has 1,450+ members.
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