(WRCB) -- The Weather Channel announced Tuesday they will begin naming noteworthy winter storms, starting with the 2012-2013 winter season. Most storms have been given anecdotal nicknames, such as "Snowmageddon."
But the Weather Channel cites the reasons for naming the winter storms as:
Naming a storm raises awareness
Attaching a name makes it much easier to follow a weather system's progress
A storm with a name takes on a personality all its own, which adds to awareness
In today's social media world, a name makes it much easier to reference in communications
A named storm is easier to remember and refer to in the future
Since there's no winter equivalent of the National Hurricane Center to coordinate reporting of winter storms, the Weather Channel has assumed that role. Hurricanes and tropical storms have been given names since the 1940's.