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MoonPie makers hope new packaging boosts sales

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Photo by Allison Love / TFP. Photo by Allison Love / TFP.

CHATTANOOGA, TN. (Times Free Press) -- The Chattanooga maker of MoonPies has embarked on the biggest change to the icon's packaging in nearly two decades.

MoonPie, made in Chattanooga since 1917, has an updated logo and packaging that embraces its past to grow future sales, according to maker Chattanooga Bakery.

"The new packaging is very reminiscent of our historical packaging," said Sam Campbell, the company's president and fourth generation head of the family-owned firm. "It's designed to stir up the warm feelings people associate with our brand while also modernizing the look."

Read more on the story from our news partners at the Chattanooga Times Free Press.
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