WRCB announces plans to broadcast local news in full HD - WRCBtv.com | Chattanooga News, Weather & Sports

WRCB announces plans to broadcast local news in full HD

CHATTANOOGA -- WRCB, Chattanooga's NBC affiliate, announced today it plans to begin broadcasting all local newscasts and local programming in high definition this fall. The television station has been broadcasting NBC network programs, national syndicated programs, and commercials in HD for years. This final step will allow the station to present its popular newscasts in full HD 16x9 widescreen.

The station has invested millions of dollars to bring viewers in the Tennessee Valley a superior picture quality. Much of the equipment has already arrived. Engineers and project managers will spend the next several weeks planning, installing, and training.

"We are excited to let our viewers know we are very close to completing our HD plans. It has involved much time, hard work and technical planning, but it will be worth the wait," said WRCB President & General Manager Tom Tolar.

"Now when viewers watch the station, our local newscasts will appear in the same HD quality as the rest of the network. There will be no reduction in picture quality."

The exact date of launch will depend on equipment testing and training.

Channel 3 began broadcasting in Chattanooga on May 6, 1956. The station is owned by Sarkes Tarzian, Inc. based in Bloomington, Indiana. Sarkes Tarzian, Inc. also own and operates KTVN-TV in Reno, Nevada; WAJI-FM and WLDE-FM in Fort Wayne, Indiana; WGCL-AM and WTTS-FM in Bloomington.

 

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900 Whitehall Road
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(423) 267-5412

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