Masingill started his radio career while a senior at Chattanooga's Central High School on December 31, 1940, and with the exception of a two-year stint in the military during World War II, has never left the WDEF microphone. He has also appeared daily on WDEF-TV since the station came on the air in 1954.
Earlier this year, he was one of the first inductees into the new Tennessee Radio Hall of Fame. During his career, he has won every major local civic award, as well as the Marconi Award for broadcast excellence, the 2003 Distinguished Service Award from the Tennessee Association of Broadcasters, and special recognition from the Tennessee Legislature. A professorship of communications is named in his honor at the University of Tennessee at Chattanooga, and a portion of Broad Street was named Luther Masingill Parkway in 2010.
He's best known for acts of kindness and community service, advertising every charity event and bake sale in the area, and helping listeners find their lost dogs and car keys.
When contacted by WRCB to inform him of his latest national honor, he said, "What a year! I can't say thank you enough to everyone who is making this possible. I'm proud to be a broadcaster, and I'm glad I've been able to help some folks along the way.'