Feds: Skechers deceived consumers with shoe ads - WRCBtv.com | Chattanooga News, Weather & Sports

Feds: Skechers deceived consumers with shoe ads

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Associated Press

WASHINGTON (AP) - The governments says claims that Skechers fitness shoes can help shed pounds and tone muscles are sketchy at best - and they're going to cost the company millions of dollars.

Skechers will pay $40 million to settle charges by the Federal Trade Commission that the company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles.

Tennessee Attorney General Robert Cooper and his counterpart in Ohio led a 42-state investigation in conjunction with the FTC action.

The settlement also involves the company's Resistance Runner, Toners and Tone-ups shoes.

The FTC says Skechers falsely represented that clinical studies backed up the company's claims about its toning shoes.

Consumers who bought the shoes will be eligible for refunds.

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