EAST RIDGE, TN (WRCB) -- A man who ran head on into a large tree on South Seminole Drive in East Ridge Wednesday died at the scene, according to police officials

Spokesman Erik Hopkins said that just after 9:30 a.m., East Ridge Police and Fire/Rescue responded to the 900 block of South Seminole Dr. in reference to a motor vehicle crash.

Officers arrived on scene to find a Lincoln Town Car had struck a large tree head on.

Firefighters used the "jaws-of-life" to remove driver's door and free the driver. However attempts to revive the victim were unsuccessful.

The driver was pronounced dead at the scene.

Traffic Investigators responded to the scene and are working to find out what had occurred.

Drugs and alcohol are not believed to be a factor and the body was transported to the Hamilton County Medical Examiner's Office for an autopsy.

The victims name is being withheld pending the notification of next of kin.