Consumers hit the stores on 'Super Saturday'
CHATTANOOGA (WRCB) -- It's a shopping day, second only to Black Friday. With eight days left until Christmas retailers braced themselves Saturday for the holiday mob known as 'Super Saturday'.
Even though Saturday was busy for retailers, they expect next Saturday to be even busier.
Since Christmas falls on a Sunday this year, stores are extending their Christmas Eve hours to accommodate last minute shoppers.
Every register is open at Target on Gunbarrel Road as consumers take advantage of the last full Saturday to shop before Christmas.
"As soon as we opened the doors we had people waiting to get in," says Target manager, Todd Bridges. "It's been busy ever since."
It's Super Saturday and this year it marks the beginning of a long shopping week.
"Do you have in mind what you're looking for yet?" asks Eyewitness News Reporter, Megan Boatwright asks shoppers Renae and Jason Miller. "Half and half," says Renae while her husband firmly says, "No".
"I know what I want to get and he doesn't," says Renae with a laugh.
At Hamilton Place Mall the crowds are even bigger, "No sleep," says Hope Young from her Airbrushing Specialist booth. "But that's good when you own your own business because you're constantly working and staying busy."
By 1:00 p.m. Young has already painted 30 T-shirts.
"First thing this morning there were people out shopping," she says. "That was good to see."
Back at the Target's toy aisle, the Millers are getting closer to checking those last items off their list.
"I've got to get my shopping done this weekend so I can enjoy next weekend," says Renae Miller.
But just in case she doesn't, many retailers including Target are extending their hours on Christmas Eve.
"This year we're staying open two hours later on Christmas Eve than we typically do," says Bridges.
Hamilton Place will also open several hours early on Christmas Eve, and even though that means Young will be working more hours than she did last year, she doesn't mind.
"Everybody is coming up with last minute specials to put under the Christmas tree," she says. "Business is good."
Hamilton Place Mall will be open from 7:00 a.m. - 6:00 p.m. on Christmas Eve. Target will be open from 8:00 a.m. - 9:00 p.m.
The National Retail Federation expects a 3.8% increase in holiday shopping this year compared to 2010.