CHATTANOOGA (WRCB)-- It was a big night, Friday, for the Chattanooga Salvation Army.

The organization's 2011 Christmas Campaign kicked off at Hamilton Place Mall, which means you'll now hear bells ringing around town.

During the celebration, Hamilton County Mayor Jim Coppinger was the first to put money into the famous red kettle.

Organizers tell Channel 3 the need is great this year. So far, around 3,300 children are registered for the Angel Tree program.

Major Algerome Newsome with the Salvation Army says this is biggest time of year for the organization, as volunteers work around the clock to ensure every child has a merry Christmas.

"We're always excited about this season," he says. "This is where the Salvation Army gets to shine in what we do every day in helping those in need."

The Salvation Army in Cleveland kicked off its Christmas Campaign Saturday at Bradley Square Mall.

Remember, the Cleveland branch is still taking Angel Tree applications through Monday.

For more on how you can help, visit the Salvation Army's official website by clicking here