Rock/Creek announces expansion - | Chattanooga News, Weather & Sports

Rock/Creek announces expansion

CHATTANOOGA (WRCB) – Local outdoor outfitters Rock/Creek will be expanding.

Rock/Creek will open a new paddling store and distribution center at 1530 Riverside Drive in Chattanooga.

The storefront will replace the shop located on River Street and will showcase an expanded selection of whitewater kayaks, flatwater kayaks, canoes, vehicle racks and paddling accessories, and will become the region's largest dealer for stand-up paddleboards.

The new distribution center will double the warehouse space for Rock/Creek's online operation,

"We're excited about the store upgrade and looking forward to working with customers to quickly place them in the right boat with the right gear, all in one easy visit, without having to transfer items back and forth from our warehouse location," explains Sara Horne, Rock/Creek's Paddlesports Manager. She also notes that the location will feature a Yakima Rack fit center, where customers can have their car racks professionally installed.

The planned opening date for the new location is October 1, just in time for the Rock/Creek StumpJump 50k and Chattanooga RiverRocks festival. Presently, Rock/Creek is working with the Tennessee River Gorge Trust to bring back the popular Kayak for Conservation paddling fundraiser, which will serve as the new store's grand opening celebration.

Registration for this event will be available soon at, with all proceeds benefiting the TRGT.

Along with Rock/Creek's brick-and-mortar stores, continues to grow, and the improved distribution center will help facilitate this growth.  "In February, 2011, we launched a redesigned Web site on the ATG Oracle platform, and we continue to invest in this growing channel," eCommerce Director Mark McKnight elaborates.

Rock/Creek was named Online Retailer of the Year by Backpacker Magazine and SNEWS for 2009, and received the 2011 Retailer of the Year award from the Grassroots Outdoor Alliance earlier this summer. Rock/Creek was also recently listed in Internet Retailer's 2011 "Second 500" list of the largest online retailers.

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