CLEVELAND, BRADLEY COUNTY, TN (WRCB) -- The Bradley Sunrise Rotary put on a gala to benefit the hundreds in Bradley County who are still working to pick up the pieces, after the April 27th tornadoes.

They were banking on a big crowd, Friday night, lured in by UT's head football coach but hoping folks would open their wallets to support their own tornado victims.

The Collins Brothers Band party kicks off the evening and hopefully inspire folks to make a bid on the silent auction items. Dozens of goodies valued at thousands were on display.

"We've expanded and sold more tickets and more auction items," says Pat Fuller with Bradley Sunrise Rotary.

The Bradley Sunrise Rotary Club has been around since 1996.

The annual fundraiser supports several service projects in the Bradley County area including Habitat for Humanity and BSR Angel Flight. This year, the money will benefit a more immediate cause.

"It was an easy decision because we had 500 misplaced families in our town with possible more," says Fuller.

The April 27th tornado that ripped through parts of Bradley County killed 9 people, destroyed 285 homes and damaged another 300 plus.

"We know it's a great cause, a great turnout and we appreciate being invited and of course we love the Vols," says Amy Banks, Bradley County resident.

Banks and her husband aren't alone. The sunrise rotary managed to pack the Museum Center at Five Points. The main attraction, the Vols' own Derek Dooley came to talk a little UT football, with a bigger cause in mind.

"Service above self, that's what it's all about making a difference in the community, just where the needs are," says Fuller.

Sunrise Rotary is hoping to raise $60,000, it will be offered up to Habitat for Humanity for any repairs for tornado victims.