Hamilton Place to receive massive makeover, new stores - WRCBtv.com | Chattanooga News, Weather & Sports

Hamilton Place to receive massive makeover, new stores

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CHATTANOOGA (WRCB) - Hamilton Place Mall officials announced plans Tuesday for a massive makeover that will represent a multi-million dollar investment in the community. Along with the facelift for the 24-year-old mall, Hamilton Place will add some high-end stores currently not available in the area.

CBL & Associates Properties, Inc. unveiled plans that include the addition of the following stores: Sephora, White House Black Market, Teavana, and Forever 21.

Vice President of Development and Administration Michael Lebovitz made the announcement with Chattanooga Mayor Ron Littlefield as well as other business leaders and elected officials.

Michael Lebovitz tells Channel 3 Eyewitness the real excitement for Hamilton Place is the multimillion dollar facelift the mall will receive.

Planned changes include a redesign of mall entrances, including a new logo and related signage; new wood, carpet and tile floors throughout the 1 million-square-foot property; a remodeled food court with all new seating areas; and a new elevator.

"With the influx of new industry and more jobs to Chattanooga, we anticipate an increasing demand for big name major market retailers," said Michael Lebovitz, executive vice president, development and administration.

Construction on the Hamilton Place renovations will begin in March and is expected to last 8 months.

White House Black Market is a women's fashion store known for its focus on white, black, and other variants of the two colors. The company has more than 300 stores in the U.S. The company began in 1985 as a boutique called The White House and focused on white apparel. The same owners opened Black Market in 1995 to focus on black clothing for women. The concepts combined in 1997 to create White House Black Market stores. The closest stores to Chattanooga currently are in Murfreesboro, TN and Dawsonville, GA.

Sephora is an upscale chain of cosmetics store that sells makeup, skin care products, fragrance, bath and hair products, hair tools, and other beauty accessories. The company has more than 750 stores in 21 countries. Sephora has stores in Knoxville, Nashville, Memphis, and Atlanta. This will be their first store in Chattanooga.

Forever 21 is a clothing store that appeals to young women and men. The chain was originally founded in Los Angeles in 1984. Forever 21 already has stores in the region with locations in Kennesaw, GA as well as Knoxville and Huntsville.

Teavana is a specialty tea and tea accessory retailer based in Atlanta. Teavana retail stores are designed to be "part tea bar, part tea emporium" with cultural music played in the background. Retail locations offer samples of various tea blends and tea varieties at their front door and within the store.

Hamilton Place Mall , located at I-75 in the East Brainerd area, is Tennessee's largest shopping destination. It employees approximately 3,000 people and is home to 200 stores. They include Dillard's, Belk, JCPenney, Sears, Barnes & Nobles Booksellers, Bare Escentuals, Hollister, American Eagle, Coach, Chico's, Ann Taylor, and Buckle plus more than thirty restaurants. Restaurants include national chains like J. Alexander's, Abuelo's, Red Robin, Fox & the Hound, P.F. Chang's, and Bonefish Grill.


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