NASHVILLE (AP) - The Tennessee Lottery is using pro wrestler Ric Flair and his signature scream "woooooo" to promote the Mega Millions game.
Flair, who calls himself "the nature boy," appears in 30-second TV and radio spots tagged "Jack Up Your Jackpots." He's shown slapping a hapless skinny fellow and encouraging him to turn puny jackpots into huge ones by playing Mega Millions.
The spot will run for three weeks but lottery officials have the rights to run it for a year. It garnered more than 2,000 views on You Tube in six days.
Rebecca Hargrove, president and CEO of the Tennessee lottery, said the ad has gotten the expected response.
Flair screams his famous "wooooo" four times.
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